New client acquisition for your law firm can be challenging, but it is not impossible–as long as you have an effective strategy in place and you execute that strategy consistently.
While finding success as a legal service provider isn’t as difficult as some might have you believe, it does take time and effort to succeed.
Lawyers all around the globe struggle to find perfect strategies in order to streamline their network operation at less cost. Cutting down costs and delivering effective results is not what every lawyer is able to achieve. It’s not always a time-consuming approach that takes to increase your law firm’s productivity, sometimes smarter solutions prove out to be the perfect fit for your law firm’s success.
Building on increasing profit, clients, brand value, and so on takes time and effort. It’s never a straightforward approach to achieve all this. Modern solutions and studying ongoing competition are what drive productivity and growth.
Likewise, some strategies are more effective than others, depending on the type of lawyer you are and the kind of practice you run, but all of these strategies have proved to be at least somewhat effective for other lawyers who will put in the effort.
Through this blog, you will be able to learn about some top tips regarding increasing client intake and how technology is playing a larger role in achieving this. You will gain real-time insight regarding all the possible ways to streamline your business in the most effective and easy way.
Top 10 easy and hassle-free ways to streamline your work
Ways to gain more business can be enormous and unlimited, but counting on the effective ones can be more of every lawyer’s choice. We have filtered out the top 10 strategies to drive your client intake in less time and with accuracy and long-term effective methods.
1. Thank Your Clients
As soon as you close a case, send a card or letter expressing your gratitude to your clients. Let me just say thank you for entrusting me with your case and giving me the opportunity to serve you. My sincere gratitude goes out to you, and should I ever be of assistance again, please do not hesitate to reach out to me. Although it sounds cheesy, it makes them want to work with you again-especially if they were pleased with the service you provided.
Never miss on greeting any client after their case is completed. Always have a follow-up thank you email to be sent to all the clients after the case completion. This process not only makes you look professional but also creates a good brand value in them outside the market. The client will be happy and may suggest any other person take legal assistance from your firm.
2. Communicate Timely
If you’re a lawyer, you may be thinking that calling individual clients is not relevant. In the case where prospective clients are unfamiliar with your firm or services and do not know you, then a one-on-one call could be the answer. Taking advantage of these calls will help you gain a better understanding of what potential clients need and what their businesses need so that you can provide solutions that meet those needs.
There are different ways to process different needs. One-to-one calling is still one of the most converting approaches that lawyers usually rely on. Calling clients is not the only way to retain them, it’s on the other hand one of the good approaches to be kept in the execution stage so that more and more client’s can be gained organically.
3. Never Miss the Deadlines
It is a sign of inattention to your work when you miss a deadline. To avoid missing a deadline, develop an organized filing system so that you can locate your important documents easily. Your phone or online computer calendar can also be used to keep track of tasks and due dates. Moreover, set reminders for important dates so that you won’t forget them.
Online legal calendaring solutions are helping lawyers to a very great extent by allowing them to schedule systematically without any hassle. Further, the automated solution is giving them access to link documents to future events in an easy process.
4. Write Newsletters
Newsletters and email newsletters provide not only a wonderful way to communicate with your clients but also a fantastic way to generate leads from new clients. What’s important is to keep it simple and tell your audience what you can do for them. It proves to be a great way to reach a larger audience without investing in any marketing process.
eNewsletters can make your client feel connected and can increase your content engagement with your target audience. By presenting the latest trends, clients will not only be eager to read your newsletter but will also approach you for further legal help whenever required. Be consistent and see the positive results from the prime method of online marketing.
5. Build Strong Networks
Taking part in local meetings and events will give you a chance to meet with potential clients. Although attending on a Saturday may not be working all the time, it will make things easier. Since people aren’t at work on weekends, they tend to be more available during those times. Utilizing every weekend in engaging with different people can help in creating a big network in less time.
In addition to providing you with more opportunities for networking with your community members, weekend events are also usually more social, providing you with the opportunity to meet people who may need your services later. Also, connecting legal client’s through different digital platforms can help you get potential clients and can add a benefit point to legal networking.
6. Utilize Social Media Marketing
Social media is a great platform to meet new clients. For a successful social media presence, it’s crucial that your law firm’s profile should be active and consistent when it comes to posts, updates, and comments. Creating an effective profile can attract new clients quickly without investing in additional marketing costs.
Further, if you have an actual website of your own, then use your social media profiles to direct clients there because having their information on Facebook, Instagram, LinkedIn, Twitter, etc. can help you better target them in future advertisements. Social media for lawyers is a great tool that assists you and makes it easier for potential clients to find your services smoothly from online platforms.
7. Create an Online Presence
Creating a website is difficult for many solo attorneys because they feel as if they have nothing new or unique to offer. Your website is among the most valuable marketing tools you have, so you should use it effectively to market your practice. In the event that you don’t create one, someone else will-and those sites are unlikely to paint a positive picture of you.
Never run from advancements and new changes. For a lawyer, creating a website can be really new, but will definitely lead to a big asset for your legal practice. Take the necessary steps, study what your competitors have, and try to build a perfect website for your law firm and let your clients know about you online. The start can be tedious but the end results will be worth all your time and efforts. Content marketing can also be added to the website to make it more complete. Investing time in getting yourself listed in legal directories for lawyers like Findlaw, Avvo, Nolo, etc. can be one of the worthwhile investing tasks to create an online presence.
8. Track Performance
Time tracking can be time-consuming, but once implemented, it can become part of your daily routine. We can work on things that are not going well, but what about things going seamlessly? Yes, perfect execution also needs analysis in order to make future executions more productive. Keep track of what you do and do that daily.
Smart online legal time tracking solutions have proven to be one of the most effective ways to keep track of time and performance simultaneously. Wouldn’t it be easy for you to decide if you have an accurate time report in your hand? Both productive and non-productive hours get recorded, which enables a smooth performance check throughout the legal firm.
9. Understand Client’s Need
Knowing your clients, their causes, and their trouble is the first step in generating new business. In fact, most lawyers report that learning about their client’s problems is more productive than case processes and industry knowledge. Clients trust you and so they are willing to invest in your service, value it and try to understand the real need of your client.
Get in deep into your client’s case and take out plausible options that can prove to be a helpful link to win the case. Have consistent communication with your client and try to know the case links, information, crucial aspects, and many more. Before the case execution, it’s important to know your client’s demand and how you can streamline it.
10. Customer Support
Having excellent customer support is really crucial to retaining clients and making them feel satisfied. Good customer support depicts that you are a legitimate company and you care about your clients and customers throughout their case journey. More clients feel the need for a good customer service platform so that they can resolve their queries on time.
Adding a chat box to your website, providing separate email, and so on can be some effective ways to streamline your customer service professionals. Anytime when your customer is facing any trouble or if there is a new client willing to know about your legal practice, then they can easily reach out to you following no long procedures.
Frequently Asked Questions
Conclusion
Lawyers may spend a lump sum amount in marketing their service, but it results in getting less output from the same. It’s not the money but the approach that decides your law firm’s profit in both the short and long run. Attorneys have to deal with multiple tasks at the same time, but it isn’t hassle-free to manage each and every task effectively and flexibly from anywhere, anytime. Exceptional strategies and time-to-time modifications are the keys to generating positive and healthy output in less time and that too affordably. Legal services are tough to handle, but with the ongoing advancements, lawyers are finding it easy to create and maintain a good brand value of their service in the competitive market. Dealing with competition can be tough, but with the right tools, like a law firm’s practice management software and ideas, new out-of-the-box ideas can be implemented and can be used to gain a stand over the competition.
