Halloween is approaching, and the marketing campaigns for attorneys are getting spooky. We all know that Halloween is a great time to market your legal business, but it can also be difficult to figure out how to do so effectively. The trick is knowing what tactics to use.
Halloween is around the corner, and you have the chance to conquer this spooky holiday. Although many people think Halloween is all about candy and costumes, there are plenty of opportunities to make it your own by speaking up with a little creativity. You can shout out your brand message loud and proud on social media, but considering all the fake ones out there, it’s time for lawyers to step up their game with marketing tools that get results.
Here are the top 10 ideas for you to make your Halloween marketing campaign Spooktacular
1. Create Your Own Holiday Special
Timing plays a key role when you run a holiday special marketing campaign, no one would read your marketing copies or participate in marketing contests on the day of the holiday, so it’s important to plan your holiday special campaign and build up the marketing assets two weeks before the Halloween holiday so that you get enough time to market it and your audience get to participate in it.
2. Offer Legal Advice on Social Media
Social media gets flooded with Halloween posts to bring your law firm into the top leading law firms this Halloween season. Write content copies according to what your audience is finding solutions for. For example, you can offer legal advice through micro-blogging on topics such as DUI cases, 10 things to do if ever get caught for a DUI case, and other such topics which are related to the occasion apart from this you also run a campaign offering free legal consultation to anyone who reaches out through social media.
3. Brand Building
Holidays are a perfect opportunity to build a brand image in the industry. On the occasion of Halloween, law firms have a list of brand-building activities one can host. One such is to host a Halloween party in the office, shamelessly flaunt it on social media, and ask your employees to click pictures and upload them on their social channels. This is a great way to source team bonding. Alternatively, you can also go out on the streets, record yourself wishing them a Happy Halloween, ask them about their best Halloween memories, and post on social media. If you have a local office host a trick or treat for kids nearby, dress up your office, host a Halloween costume competition, and give a promotional product like headphones to the best-dressed kids. All these strategies are great for brand building.
4. Have a charity drive
Festive is a great opportunity to go for a charity drive. Children love Halloween but a lot of children can’t celebrate Halloween due to numerous reasons. Ask your staff to buy packets of candies, clothes, and Halloween props. Visit the local children’s hospital or orphanage, give them the gift packets, or leave them with staff. If you would like to post about it feel free.
5. Publish a Halloween-Themed Blog Post
Traditional marketing never gets old, write a Halloween-themed blog about topics that are trending topics related to the legal field this Halloween season. You can conduct keyword research and include the keywords to get it crawled to the top of Google searches. Topics of the blog can be related to anything that falls in your niche. If you are a personal injury lawyer, you can write a blog on increasing DUI cases on Halloween. There is always an angle in every practice where you can connect your point to Halloween and promote it on social media.
6. Get Active in the Community
Looking for free advertising for your law firm this Halloween? Bar associations are your answer. Almost all bar associations host Halloween parties and events. Go to such events, take part in competitions hosted in events, and post pictures on social media. This shows your participation in legal communities, a firm that has roots in the legal industry that brings the utmost trust to the brand image of your law.
7. Run an Instagram Contest to Grow Your Brand
Halloween is famous on Instagram for social media contests. Take full advantage of this opportunity to bring up a certain amount of traffic on your social channels and website. Run a promotional campaign where you ask your followers to post their Halloween pictures and tag you in a caption and announce 3 winners by giving out Amazon $50 gift vouchers, you can also ask them to make short videos about your firm, include everyone, your followers, friends, and employees encourage them to actively participate in it.
8. Send Out Halloween Cards and Banners on Facebook, Twitter, and Instagram
Remind your former clients about your law firm, stay connected with your current ones by sending out banners and wishing your contacts a Happy Halloween, ask them to reach out if they are going through a legal issue, and take a step forward by building personal relationships.
9. Write a Spooky Newsletter
This is a perfect time to do email marketing & send out a well-written newsletter. It can be various topics from detailed to just a brief Halloween wish. You can let your clients know about your Halloween campaign and any offers or contests through the law firm newsletter. Don’t forget to design the newsletter with a Halloween theme including a gif or email template related to Halloween.
10. Design Your Website so That it Gives a Spooky Look
Most of your visitors will be redirected to the website. So make sure you design your website according to the Halloween theme. This will give visitors a Halloween feel and they will spend more time on your website.
You can integrate some of the basic elements that are related to Halloween. These can be pumpkins, webs, spiders, and well as some other wicked stickers for your web design.
If you don’t want to completely change the look of your law firm’s website, you can also create a landing page. A dedicated landing page that is in a Halloween theme and consists of all the details regarding the discount or offer.
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Conclusion
Try one of these 10 winning Halloween marketing ideas for lawyers to keep your clients happy, retain goodwill with the public, and win more business this Halloween season. Luckily the internet is filled with some freaky, gory, and downright shocking Halloween images for you to use–both in your email signature and website. If you’re at a loss for ideas, why not base your marketing campaign around a special deal that’s set to expire on 31 October? Or maybe you could publish an infographic about how many people avoid serious injury or death each year because of product liability lawsuits. You could even do a little picture-matching and ask your followers to match the picture with its scary meaning and then provide the answer in your next email newsletter. Whatever you decide to do, we wish you Spooktacular success!
