According to the American Bar Association, roughly 44% of all law practice firms in the U.S. went out of business in 2021. With numerous lawyers closing their law firm practices, it’s no wonder that marketing, communication & excellent client service is becoming crucial everyday.
Legal practices that struggle with basic client retention tend to have a negative impact on their entire industry. We, at MatterSuite headquarters, listed down a few basic yet powerful strategies to boost your clientele. These strategies can help you retain clients and grow your practice faster than ever before.
Be the Expert of your Law Practice Area
Building a remarkable reputation as a go-to person for a certain practice area always comes helpful to the table. Clients feel they are at the right place and are dealt with with the best possible service and knowledge.
Brand your law firm with the specialization that you want your clients to know. Putting specializing forth would not just help you to retain clients but also could bring in new clients as well.
Communication is the Ultimate Key
Clients want to be heard. They want someone whom they can anytime contact and get an actual revert back! Communication is always and has been the thread that holds people together. Set up a way where you regularly have a quick personal session with your clients. Email them regularly with follow-up emails.
Getting a person who is always available to revert would certainly raise your bar. And above that, inheriting a law firm management software would do wonders for your law practice. Legal billing solution comes with features such as an advanced client portal supporting you through the whole communication stage. Other features such as client intake forms which facilitate your client onboarding process and get you winning.
Bonding on a Personal Level
A personal touch makes the client feel that they are heard, comforted, and are moving in the right direction. Being straightforward is a good way to address the level of the issue but adding a personal touch would let them know you care. Give examples of how the case will impact their personal lives, and share situations that they can relate with.
After the case is finished, reach out to them with personalized emails about how they are coping. Personal bonds help to build long-term relationships with clients and escalate your advertising by word of your mouth.
Give your Best in for Client Service
What’s your perspective on ‘best client service’? Is it communicating timely or providing services at fair prices? Better client service means higher client retention. Giving your clients quality service over quantity. You might charge a little higher than others but exceptional results call for extra costing. You might be charging low but it shouldn’t compromise the work quality.
Your social media posts such as newsletters, emails need to bring value to them. Keep a check on regular communication and updates from your side and you are good to go to claim yourself as the best client service provider.
Digital Marketing
Marketing plays a major role in developing a client retention strategy for law firms. A potential lead will go in circles through google and social platforms to find a lawyer hence building a strong marketing strategy is crucial.
Regularly curating valuable content and sharing it with your clientele will subconsciously build an image of yourself being the expert. Reminding them that you are still the go-to person for legal issues.
Making it easy for them to Pay
Using a service but facing hassle while paying for your dues? It’s infuriating. Making an easy way for them to pay their dues on time with simple processes and multiple ways to pay bills. To achieve this the best way is to subscribe to a legal billing solution.
It will facilitate your billing process but will help you to streamline communications and increase billable hours. You can also get reports that you can show to clients to give insights about where you spend time and why they are billed this much.
‘’Lawyers Are Not Entirely Accountable for Meritorious Client Retention but how you plan to come out of it does ‘’
In an ideal world, every law firm would work tirelessly to make sure that its clients stick around. However, being human entails making mistakes and being forgetful sometimes. This is especially so when it comes to client retention strategies.
It’s not a bad thing if you’re human and not wholly responsible for all the things that can go wrong in your professional life. What matters more is how you plan to get out of the trouble and make amends as soon as possible.
Sometimes switching to tech save yourselves is also a great lifesaver. MatterSuite is helping thousands of lawyers around the world to retain their clients. By its power pack features such as advanced client portals. To facilitate instant communication and checking and marking the dues on time with ease.
Hoping that this blog might have helped you out in some way. Enlightening you on how you can retain your law firm’s clients until they become loyal and pay again.
